Miami's SEO & SEM Experts
Ok, So You've Got This Great Website. Now What?
Building a website without a marketing effort is like building a retail store and not putting up a sign. You may eventually get some natural traffic through word-of-mouth, but to make it in web business, you have to establish a documented Marketing Plan, one which includes online marketing and advertising efforts.
With years of experience in successfully driving traffic to websites, Transio can help you, too. Here's how:
Search Engine Optimization
Search Engine Optimization is the improvement of your website's ability to generate traffic naturally, or organically, through the use of a multifaceted approach to web design and promotion that makes your website more attractive to Search Engines.
Following is an outline of Transio's tried and true process for maximum SEO results:
A. Keyword and Keyphrase Analysis
This pre-SEO activity involves the use of special tools to determine which keywords are the most popular in Internet searches (search density), and which are have the highest search density per number of competitors. By first determining which keywords will yield the most traffic, you can launch a more effective SEO campaign.
B. Page Optimization
Once we have determined the keywords and phrases that will work best for your website, we begin the key component of SEO - Page Optimization. This is the dissection and reconstruction of the pages of your website to make them optimal for search engine parsing and comprehension. The process of page optimization includes:
The first step of Page Optimization, copywriting, is also the most important. In this step, we alter the content of each page of your website so that it both delivers your marketing message well and targets your keywords appropriately. As a part of the copywriting effort, we essentially optimize each page of your website to drive specifically targeted traffic to it. This is absolutely necessary in the implementation of your SEO strategy, because you want your website to remain a congruous whole, with comprehensive, well-thought-out content, while still bringing the traffic to you. There’s no point getting people to your website if all they see when they arrive is gibberish!
2. Element and Attribute Keyphrasing
In addition to rewriting and optimizing your copy, we optimize the code of your website so that the elements and attributes parsed by search engines are optimized for your chosen keywords. We follow a standardized pattern for the implementation of keywords in HTML markup, including:
3. Semantic Markup
Semantic Markup is an often overlooked, but necessary component to SEO. This involves making sure that your website uses W3C-validated XHTML and CSS, tableless layout, and error-free coding. The importance of this step is to ensure that the computers trying to read your website will be able to do so. If the code on the back-end of your website is poorly written, it doesn’t matter how good everything else is!
4. Flash Limitations
In the process of optimizing your website, we may suggest limitation of specific Flash elements to non-critical content, as Flash content cannot be read by most search engines, and is given little weight even by the ones that can read it.
C. Advanced Search Engine Optimization
In addition to the core SEO services explained above, Transio also offers the following, more advanced SEO services:
1. Back-Link Acquisition
Back-Links are very simply explained - they are links from other websites to your website. Back-Links are without question the most important single aspect in the entire SEO process, as the “link popularity” (the number and importance of websites linking to yours) is a key aspect of search engine ranking of websites. However, this is also the most difficult part in the process. To accomplish the successful positioning of your website, Transio will implement a continued back-link acquisition effort over several months, tapering off as your link popularity rises.
Why are Back-Links Difficult to Acquire?
The important part of back-link-acquisition is knowing where and how to get back-links. The vast majority of SEO companies will simply submit a website to link directories or other indices to generate back-links. This will typically offer little help, though, because Search Engines are intelligent, ranking your website’s back-links based upon many factors, one of the most important being how well the site linking to you is related to your own. In other words, the most effective back-links you can get are from your competitors! As you can imagine, getting your competitors to link to your website is no easy task to accomplish, so other avenues have to be pursued, usually an ongoing effort and sometimes involving the temporary purchase of text links.
2. Natural Back-Link Development
The entire basis of the back-link algorithm is the philosophy that websites with important or valuable content will get links from other websites. Thus, the best way to get back-links with minimal effort is to create a website that actually contains valuable content. While this isn’t an easy model to apply to most commercial websites, Transio is an expert in helping you develop link-worthy content and also to create systems that will perpetuate the development of additional valuable content over time. This eventually leads to “natural” back-linking, which eliminates the need for continued, “forced” SEO efforts.
3. URL Rewriting
URL Rewriting is a two-faceted approach to improving the optimization of dynamically-generated websites by eliminating querystrings from URLs and replacing them with keyphrase-oriented, “Search Engine Friendly” (SEF) URLs. The first step of URL rewriting involves the creation of a script that tells your server how to interpret SEF URLs and translate them into a format that your back-end will understand. The second step involves rewriting the output of all of your pages so that URLs are generated using the new SEF format instead of the old querystring parameters. Once this is done, your dynamic website’s SE ranking will improve as much as 50%.
Internet Advertising Services
In addition to SEO, Transio offers the following Web Marketing services, which employ direct, paid advertising services, landing pages, and tracking tools to allow you to maximize your online marketing effort with a well-rounded, complete and well-organized system.
Banner Advertising Programs
Transio works with leading PPC and PPA advertising companies. We can work with you to determine if your company can benefit from a traditional banner advertising program, and if so, we will take care of everything, including the design of a compelling series of banners to fulfill your advertising strategy, the purchase of ad space with various providers, and the analysis of metrics to determine the effectiveness of the campaign, which will allow us to make adjustments as necessary.
Google AdWords Services
Our AdWords Services include keyword and keyphrase research to determine maximum ROI and the management of keyword bidding, maintaining a steady stream of qualified traffic to your website. Each ad group can be further enhanced through the use of Landing Pages to help more effectively sell your products or services and tracking tools that will provide you important metrics necessary to analyze and alter your ad strategy as necessary.
Making the Most of Your Web Marketing Efforts
Landing Pages are a type of marketing called “Direct Response”. They are specific pages in your website that you will incorporate an effective sales message and closing-method to attempt to make a sale to your customers. They are similar in function to Direct Mail, but take a less obtrusive, passive approach to delivering the message.
A parallel marketing effort exists in traditional advertising, which consists of a magazine ad with a clip-out coupon in the bottom corner (see the image to the right). Just as these Direct Response advertisements have a significantly higher conversion rate in traditional print advertising, Landing Pages have a significantly higher customer-conversion rate in Web Marketing.
A Landing Page must consist of the following key elements:
Working with our own proprietary software as well as with partner software integration, Transio offers multiple forms of email advertising to our clients.
Transio on occasion executes a full advertising campaign to promote the launch of our clients’ products.
Print & Outdoor Ads
Our staff of creatives can create print ads and outdoor advertising on par with top ad agencies. Our capabilities include:
Viral advertising consists of the development of marketing materials that are distributed to your customers by other customers. Because of the nature of its dissemination, viral marketing is a very cost-effective way of advertising your brand. There are multiple ways to accomplish a viral campaign:
While viral advertising is a powerful way to create brand awareness, it’s also a very difficult to do successfully.