SuperChecks&tm; is a product of Grass Roots America. Grass Roots is the world's second-largest incentive company, and wanted the launch of this new flagship product to be something really spectacular. They came to us looking for ideas, but with really high expectations and tight deadlines. They wanted design of an entire brand - a website, the design of printed checks that convey a sense of value, and the character of the brand. Not out of our comfort zone, we dug in our heels and got to work!